Why Customers Aren't Opening Your Emails 2019-12-20
Whether you work in the nonprofit sector, real estate, e-commerce, public relations or any other field, you probably send out newsletters or offers to a large email list. And with good reason. According to a recently released survey by Adobe, the average worker spends more than five hours a day checking their email; no wonder email marketing campaigns are key to so many operating models. However, if you've noticed that your open rate is low and your unsubscribe rate is high, there may be four good reasons why.
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